Manifesto

Our Vision

For many years, the Second Frontier team has believed in democratizing AR and Metaverse for mass audiences. Recent advances in technology now enable this vision to be implemented across the digital landscape. The current situation offers widespread opportunities.

Less and less technical knowledge is required to access and use powerful tech solutions. AR and Metaverse are no longer limited to digital enthusiasts in the gaming field or “gamers”.

The culmination of available technologies is empowering new use-cases. We are in the middle of a digital race to transform those use-cases into business opportunities.

The market has reached the next level of digital maturity and it’s now time for Second Frontier to enter this digital race. Indeed, the timing looks appropriate as the habits of society and the technology seem ready to support our mission so we can deliver it to the public.

Our Mission

Second Frontier's mission is to reach three main goals:

Generate AR and Metaverse mass adoption

Allow every individual to benefit from AR and Metaverse exclusive experiences by lowering barriers to entry and widening the gaming population to achieve mass individual adoption.

Anybody holding a smartphone with a camera will be able to live interactive Augmented Reality and Metaverse exclusive experiences based on their geographical position. For businesses, Second Frontier provides turn-key tools that minimize the manpower and cost required to offer Augmented Reality and Metaverse experiences to their customers.

Fully embrace web3 logic

Think about decentralization empowering an ecosystem community. Let’s give users true ownership independently from any central authority which could decide at any moment to change rules or simply monetize users for its own benefit. We are going to share the revenue with all participants ready to actively contribute to the SF ecosystem.

Our Digital Land will be the medium to enable the sharing of our ecosystem added value, empowering landowners to control the access of Augmented Reality and Metaverse experiences on their Second Frontier Land.

Build an open ecosystem for all technologies

Second Frontier wants to avoid coming up with another app and its proprietary solution. We want to push ourselves to be ambitious and build a fair, equitable and open platform from its inception.

No ecosystem should force an IT developer to master a specific language, 3D software or use a proprietary tool. If someone is able to create value that is recognized by the ecosystem participants, let’s just welcome his work and reward it.