Skip to content

Executive summary

Second-Frontier popularizes gAR and gMV experiences, allowing access to a wider range of end-users. We accelerate AR and MV mass individual adoption focusing on the end-users' customer journey.

Additionally, we lower complexity and costs for businesses willing to offer and display AR and MV experiences to their public. Current market-available options show strong limitation of adoption capacities, mainly due to:

  • centralization
    When user-generated content is centralized you usually see a hard limit for creator rights and ownership. Central control over the manufacturing and trading of virtual goods decreases fair value generation for their creators and lowers the ecosystem value.

  • proprietary tools
    People want immediate and easy accessibility for absolutely everything nowadays. End-users are tired of apps, they are not willing to download additional apps. Native apps are a big issue for mass adoption.

SF breaks down financial and intellectual barriers and lowers entry costs to gAR and gMV for all participants.

End users access both gAR and gMV with their smartphone camera and via a browser. End users just need to select on their devices’ screen if they want to engage in the AR world or the Metaverse and can start enjoying gAR and gMV experiences immediately.
Fast and easy.

Powered by the Solana blockchain, we are a tech layer on top of the real world enabling individuals, developers and businesses to generate AR and Metaverse exclusive experiences and engage with each other.

These AR and Metaverse experiences will be placed in specific locations from our real world to be enjoyable for anyone holding a mobile device with a camera in these same locations.

Second Frontier divided the world into small plots of land (called tiles) where these experiences will be placed. The equivalent digital twin tiles (Second Frontier Lands) will be tradable and their owners will control access to these experiences on their digital land.

As an SF Landowner, you become a Second Frontier Pioneer, empowered to potentially increase the value of your SF Land. Our ecosystem provides SF Pioneers with tools enabling them to access potential income by renting their land to promoters. Those promoters are willing to enhance their brand value creation by displaying gAR and gMV experiences to their public via the Second Frontier platform.

NFTs, SF Land, digital content, SF Experiences and SF Pioneers

Second Frontier Lands (SF Lands) are blockchain registered NFTs made of hexagonal parcels (tiles) of 44 square meters (on average) covering our real world as a digital layer. The total surface area of Earth is about 510 million km2, meaning there will be an estimated 11.6 trillion SF Lands available.

The digital content displayed on Second Frontier (SF Content) represents a pretty large set of digital assets that can be placed on SF Lands.

Example of SF Content:

  • 3D static AR content that could represent “hanging vouchers” for end-users to grab them
  • Augmented reality games created by developers made available by promoters in retail stores
  • Sophisticated AR scenes merging in our world and blurring the lines between virtual and real-world for end-users
  • Pure virtual experiences allowing users to jump into a standalone metaverse universe

Any kind of SF Content is designed to propose a Second Frontier Experience (SF Experiences).
SF Landowners will have full ownership over their digital SF Land and can display their own SF Content in it or any kind of digital content they choose to buy on the Second Frontier marketplace.

Additionally, SF Landowners automatically become Second Frontier Pioneers.
Becoming a Second Frontier Pioneer means that you can decide whether to endorse an active role aimed at increasing the attractiveness of Second Frontier's ecosystem.

Ecosystem participants

End-user

The individual person having fun through their device thanks to the Second Frontier platform.

SF Content Creator

Individuals, legal entities or businesses willing to develop SF Content. Their content can optionaly be made available on the Second Frontier Marketplace. SF Content creators can upload their creations from other platforms or any software, but should be able to prove their ownership.

SF Content Owner

Individuals, legal entities or businesses buying SF Content. Their willingness to become SF Content Owners could vary according to their personal motivation. For example: SF Content Owners can be Second Frontier’s fans willing to collect digital assets and consume/enjoy them as end-users. SF Content Owners can be SF Content creators willing to share their digital content with other SF participants. SF Content Owners may want to trade SF Content via the SF Marketplace.

SF Pioneer

At the moment you buy SF Land you become a Second Frontier Pioneer. SF Pioneers can set their status as Active or Passive. An Active SF Pioneer endorses an active role aimed at increasing the attractiveness of Second Frontier's ecosystem.

Active Second Frontier Pioneers will be provided with tools aimed at:

  • helping SF Lands gain digital visibility
  • boosting end-user willingness to enjoy SF Experiences happening on SF Lands
  • engaging with potential promoters and marketing Second Frontier to them
  • enabling the renting of access and rights attached to their SF Land, or allowing a fee for every SF Content that someone wishes to display on their Land.

A behavior contributing to the SF ecosystem is expected from Active Second Frontier Pioneers that ultimately may or may not increase the value of their SF Land.

Note that the potential revenue that might arise from being a Second Frontier Pioneer, or Landowner, is fully optional, might never happen and is not mandatory. SF Pioneers are free to decide how they like to enjoy their SF Land. They may prefer to keep their status Passive and let the Land be free and accessible to everyone, or maybe choose to block access and enjoy it themselves, having fun on their own SF Land.

Promoter

Individuals, legal entities or businesses who are willing to promote themselves or their product/service.

Note that our ecosystem participants can be all of the above roles at the same time. Participants could also interact with each other, as described in the examples below:

  • A promoter will target end-users for its promotion, and thus potentially create a connection to exchange with them.
  • A promoter may ask an SF Content creator to build content for him in relation to his advertisement target.
  • An Active SF Pioneer will enter into a relationship with a promoter as the latter must place the SF Content (body of his promotion experience) on a tile. This relationship is eventually ruled via a smart contract.
  • An end-user may buy digital assets from an SF Content creator via the marketplace. This could happen for someone willing to create his avatar on the Second Frontier metaverse world or to enjoy AR content on specific tiles just for fun and, by doing so, also interacts with an SF Pioneer.

A full economy will arise from such an ecosystem. One can easily see in-between roles or jobs to serve any of the participants to help the ecosystem create value for the benefit of the community.

Our token “XXXX”

Second Frontier's economic value will be captured via its utility token “XXXX” (pronounced “xxxx”). “XXXX” tokens are based on Solana’s smart contract and will be used for every transaction happening on the platform. It’s a key element of the Second Frontier platform and has the following uses:

Platform access

End-users and other SF participants will need to spend XXXXs in order to buy SF Land or buy SF Content. SF Land sales will drive demand for XXXXs to purchase SF Land.
SF Content creators may spend XXXXs on the SF Marketplace to buy digital assets to be integrated into their creations.
SF Promoters will pay in XXXXs for access to SF Lands to Active SF Pioneers.

Governance

Once the DAO structure is implemented, holding XXXXs and/or being a SF Pioneer will allow participation in governance decisions of the platform. XXXX holders and SF Pioneers will participate in important decisions for the ecosystem like roadmap priorities or granting attributions to SF Content creators via the Community Fund.

Transaction Fee model

A 2.5% fee will apply to all transactions happening on the SF platform and carried out in XXXX tokens.
60% of this collected amount will be allocated to the Second Frontier treasury.
40% of this collected amount will be allocated to the Community Fund.

Community Fund:

The role of the Community Fund is to boost Second Frontier's ecosystem. SF wants to incentivize high-quality SF Content on the platform by letting the community vote and decide on the SF Content creators that should be granted XXXX tokens.

The better the content, the more value is created for the platform. By incentivizing SF Content creators we create a virtuous circle for the benefit of the community.

Next steps

The first step is to prepare our upcoming NFT Land sale. We will build our marketplace for SF Land to be traded first on the primary market and then on the secondary market.
This will be our first real interaction with our community to start building the ecosystem.

The following step is to complement the NFT Land sale with a token offering so our community participants can access our utility token. We plan to make it accessible through several exchanges with controllable supply mechanisms via private and public sales.

The above-described NFT Land sale and token offering will help fund the project, launch collaboration among the community and start our ecosystem flow.

Challenges and risks

An emerging new digital industry that is under continuous development from a technical and regulatory point of view presents many challenges and risks for Second Frontier as a business.

Related to the risks we are subject to, you can think of the classical risks attached to a digital world. Just to mention some: data privacy breaches, data theft or any problems arising from unauthorized use of data, cyber-attacks, digital ransomware, maintenance.

From a regulation point of view, we may face some challenges as the regulatory landscape is evolving pretty quickly. What is ok today may require additional licenses or compliance controls to fit new regulation requirements around the world.

Related to the building of the platform, SF will need to face different challenges to foster its adoption. Again, we can name some of the challenges we already identified:

  • Awareness of end-users: ensure that people know there is content available out there. The advertising of SF Content offered by a promoter for instance will need to be properly communicated to ensure end-users engagement. This challenge will be shared by the promoters willing to make their SF Content available.

  • XXXX demand generation: we have several demand generation tactics available. For example, via the SF Land offering that will require XXXX for its purchase or via the promoter's money-in that will also require XXXX payments. Additionally, as the community increases in terms of the number of SF participants and SF Content in the marketplace, there will be a higher demand for XXXX. The token will represent the means to exchange the added value from the growing number of stakeholders participating in the SF ecosystem.

  • SF Content creator adoption: the Community Fund is created to help boost SF Content creator adoption.

  • Location accuracy. Tiles will be defined by a standard algorithm: H3 library. SF will use precision level 13, which creates hexagon tiles, with an edge length of 3.5m on average. GPS geolocation might not always match such accuracy, with an average error around 7m horizontally. It means that failover solutions will be implemented, such as manual tile selection.

  • Spoofing: people cheating about the geolocation of their device. This must be controlled efficiently to ensure promoters trustingly leverage our platform.

  • Limited mobile bandwidths: the size of digital assets must allow mobile devices to keep displaying experiences properly. This challenge will decrease thanks to 5G.

The challenges and risks identified above are the ones the SF team identified at the date of completion of this white paper. This does not exclude the possibility of there being other risk which have an impact on SF's capacity to fulfill its objectives under this white paper.